The AFL did not detail what steps would be taken to keep those with life bans out of stadiums.
A full-time staff member will be added to the AFL’s Integrity Unit, which will specialize in investigating cases of racism and defamation at elite and community levels.
A person who has been banned for life can formally apply for an official review after at least five years.
Hosch said the ban review system meant customers could “reflect and use the opportunity to change their racist views”.
“Our main aim is to prevent these behaviors from happening and we believe that education and the opportunity to influence their understanding is a key component of this, so if people are willing to be educated we would be happy to reconsider their return to football,” she said.
Other Australian football codes are also grappling with how to deal with racial slurs at major sporting events.
Earlier this week, the NRL chose Don’t impose lifetime bans on teenage viewers South Sydney player Ruttrell Mitchell allegedly racially abused. According to the NRL, the teen will not be allowed back into play until he apologizes and steps are taken to address his behaviour.
The young fan is alleged to have fled the scene after wearing a Roosters jersey when he abused Mitchell during a game against Penrith in March. The NRL’s Integrity Unit has since completed its investigation NSW Police issue warning to teen.