2GB leapfrogs Kiis while ABC suffers fourth consecutive drop

In the second ratings poll for 2023, Talk Station 2GB* reclaimed the crown from FM broadcaster Kiis, while ABC Sydney saw its fourth successive decline in audience share.

Overall, 2GB accounted for 11.8% of Sydney radio listeners (up from 11% in the previous survey), followed by Kiis at 11.5% (down from 11.9% in the previous survey). ABC Sydney’s share was 5.5% (down from 5.9%).

2GB Breakfast host Ben Fordham claims a 14.7 per cent share of Sydney's breakfast radio audience.

2GB Breakfast host Ben Fordham claims a 14.7 per cent share of Sydney’s breakfast radio audience.Credit: james brickwood

March, sydney morning herald It has been revealed that the NBC has formed an internal advisory group – and hired external advisers – to help turn around the Radio audiences plummeted In major capital cities across the country.

The survey wasn’t much better for ABC’s other stations, with National Radio at 1.1% (down from 1.3%); NewsRadio at 1.5% (down from 1.8%) and Triple J at 4% (down from 4.9%). ), Classic accounted for 2.7% (down from 3.3%).

Triple M (6.1%) and 2Day FM (5.8%) saw the biggest gains, each increasing audience share by 1.1 percentage points.

Smooth attracted 9.7% of the available audience (down from 10.3%); WSFM had 9.4% (up from 8.9%); and Nova’s share was 6.6% (down from 7%).

Kyle Sandilands and Jackie O are Sydney's most-watched breakfast radio hosts.

Kyle Sandilands and Jackie O are Sydney’s most-watched breakfast radio hosts.Credit: ARN

The survey covers the period from February 5 to April 1. Viewers are measured by time slots rather than shows, meaning results don’t always correlate precisely to actual shows or hosts.

In the lucrative breakfast slot, Kiis’ Kyle Sandilands and Jacki O maintained their dominance with 15.1 per cent audience share, ahead of 2GB’s Ben Fordham’s 14.7 per cent, WSFM’s jones and amanda The show had 10.2 percent, Smooth’s Bogart Torelli and Ron Wilson 7.1 percent, ABC Sydney’s James Valentine and Nova’s Fitzy & Wippa with Kate Ritchie plans, each accounting for 7.0%.

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