“The entire series is called ‘Ripples’ and is a commentary on the ripples of change in our community and across Australia,” Healy said. “I’m happy to see our culture accepted, our people and history better accepted. I’ve seen many changes in our people in my lifetime, but this is the most enduring, Most promising change. I’m praying I can name my next series ‘Waves’.”
For Darwin House’s first major collaboration since it launched two years ago, Edwards opted for the brand’s signature bold graphics, vintage illustrations and environmentally conscious slogans such as “Create Not Destroy” and “Back to Earth.”
“I wanted it to make sense, so we took the concept of using old ideas to solve new problems,” Edwards said. “There’s been so much talk around the bushfires lately, I think draw attention to practice This can help put out fires that are right under our noses. These practices are part of the oldest cultures of continued existence. “
Whilst spreading a positive environmental message, Edwards hopes Darwin House’s brand awareness will increase through its partnership with Afends.
“We’re lucky to have a support network in the Northern Territory, but we’re looking forward to coming to the east coast,” Edwards said. “Glad that Afends took our chances early in our careers.”
A portion of the profits from the Afends and Darwin House partnership goes to the Karrkad Kanjdji Trust, which works with Aboriginal ranger groups in Arnhem Land.
Kirrikin is a social enterprise that distributes a portion of profits to artists and contributes to development initiatives. This is another reason for Indigenous brands to enlist allies.
“Everyone can do something good in their own backyard by buying local,” Healy said.
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